OUR STORY
THE PERFECT BLEND OF BEER, PLANTS & FAMILY
What could be better than growing specialty plants and crafting delicious beer on our family farm in the picturesque Sierra foothills?
For us, it's even better when two generations of family - the Borings and the Roses - each bring their creative and practical experiences together to make our dream a reality. We've each done our part - digging trenches, installing electrical and water, potting up plants, formulating and taste testing new beer recipes, designing logos, and getting our taproom up and running.
We're excited to share our passion for crafting beer and growing plants with you!
MEET OUR FAMILY
BILLY ROSE
Owner
From growing vegetables as a young boy alongside his mom to earning a degree in Horticulture from Cal Poly SLO, Billy’s growth into a full fledged plant nerd has taken years to cultivate. For the past 8 years, he’s been part of the management team at Habitat Horticulture, a Bay Area living wall company, where he truly came to realize the positive impact plants can have on people in their work and home environments. Missing the wide open spaces of the Sierra foothills of his childhood, Billy and his wife Jamie moved back to the family farm to start their own nursery and brewery business. They’ve spent the past few years building their home, greenhouse, and expanding the brewery (which includes opening a taproom in El Dorado Hills Town Center).
Billy’s Favorite Plant: Monstera
Billy’s Favorite Brew: Latrobe Lager
JAMIE (BORING) ROSE
Owner
From helping her mom raise and show prize-winning 4H goats to earning a Biology degree and teaching credential in Science from Cal Poly SLO, Jamie has always been interested in the living world around her. After marrying Billy and moving to the Bay Area, Jamie taught middle school Science for 4 years and was the Greenhouse Manager for Habitat Horticulture. Jamie is a member of the local Pink Boots Society of women brewers and has won several medals for her brews. She splits her time between growing her own yeast and hops, creating delicious beer recipes, and growing happy, healthy plants in the greenhouse.
Jamie’s Favorite Plant: Adenium obesum desert rose
Jamie’s Favorite Brew: Clarksville Kolsch
BILL ROSE
Owner
Bill grew up on a ranch in Northern California where he and his sister earned their college tuition by harvesting barley, wheat and oats for other farmers in the area. After graduating from Santa Clara University with a Computer Science degree, he held executive tech management positions for several startups in Silicon Valley. He and his wife, Paula, moved to the Sierra Foothills 20 years ago, and have worked together in their own tech company, developing mobile apps for clients. Bill is happiest on his tractor, tending to his growing herd of cows, and sharing his practical knowledge of running a business with his son Billy and daugher-in-law Jamie.
Bill’s Favorite Plant: String of Dolphins
Bill’s Favorite Brew: Ponderosa Pilsner
PAULA ROSE
Owner
Paula grew up in the Bay Area where she developed a strong appreciation for the beauty of nature from her parents. Every weekend, her family would pile in the car, drive down the coast, and explore the beaches, farmstands, and redwood forests along the way. Paula has a degree in Political Science from Santa Clara University, where she also met and married Bill. She's excited to add her love of nature, creativity and experience as a community liaison, art teacher, and digital designer to the family business. Paula is happiest spending time with family and is proud that her three grown children - Billy, Joey, and Katie - have inherited her love for nature, art, and creative expression.
Paula’s Favorite Plant: Roses, especially Rosa Peace
Paula’s Favorite Brew: Fernwood IPL
WE'RE ALL IN THIS TOGETHER
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Electrical & Construction
MATT BORING
Jamie’s dad, Matt, is a construction guru and electrician extraordinaire. From building retaining walls, installing electricity and plumbing to automating the watering and shade systems, Matt has been invaluable in getting our greenhouse and brewery up and running.
Matt’s Favorite Plant: Ponderosa Pine
Matt’s Favorite Brew: Chaparral Blonde
Brewery & Nursery Assistant
KENZIE BORING
Jamie’s twin sister, Kenzie, is a fellow plant, beer, and science geek. She is always on hand to stir mash, pot plants, and be another pair of eyes for website edits. Kenzie is a proud alum of Cal Poly SLO, with a degree in Biology and now works for California State Parks. Kenzie leads the weekly D&D family game night and is excited to share her creativity and environmental knowledge in the game world she creates and in real life. Slàinte!
Kenzie’s Favorite Plant: CA Native Monkey Flowers
Kenzie’s Favorite Brew: Stampede Stout
Events & Entertainment, Performer
KATIE ROSE
The youngest of the three Rose children, Katie is the event and entertainment coordinator for our taproom. Katie is a singer/songwriter/musician who performs at local breweries and events, and you'll be able to see her perform at our taproom as well. Katie has been instrumental in connecting us to the Greater Sacramento Area brewing and music community. Her experience as a florist, knowledge of plants, and creative mind is also a plus! Katie is a proud alum of AMDA, with a degree in Musical Theatre.
Katie’s Favorite Plant: Pothos - it may be basic but it’s a sturdy one!
Katie’s Favorite Brew: Dragonpoint IPA
Product & Logo Design, Muralist
JOEY ROSE
Billy’s younger brother, Joey, designs our logos, product labels, and beer trailer wrap and is always available to give us creative and aesthetic advice. He will also be painting murals in our new taproom and plant shop in El Dorado Hills Town Center. Joey is a proud alum of California College of Arts, with a degree in Illustration. He is a Bay Area muralist, working on public and private art projects to raise awareness on environmental issues and inspire people to be part of positive change.
Joey’s Favorite Plant: Fiddle Leaf Fig
Joey’s Favorite Beer: Lost Horizon Hazy
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Graphic Design, Muralist
ALEX UNDERWOOD
Alex creates signage for our beer trailer and will be painting murals in our taproom. Her artistic flair for illustration and lettering and her zany, positive “can-do” spirit is just what we need when we’re taking ourselves too seriously! Alex is a proud alum of California College of the Arts, with a degree in Illustration. She is a Bay Area muralist who draws inspiration from her years growing up on Maui. Her colorful works highlight the beauty of nature and the opportunity for people to make a positive impact on the environment.
Alex’s Favorite Plant: Zebra Plant
Alex’s Favorite Brew: Key to Paradise IPA